Learning Track # 1
RAINFOREST BUSINESS COACHING

This Learning Track contains twenty-four modules (2 per month is recommended) designed to take your leadership team through the threat elimination process and into the High Growth Factor zone with 21 high growth strategies adapted from the rainforest for rapidly growing your business. Here are the course selections…

PHASE I
Seek and Destroy the Three Hidden Threats
That Challenge Every Business

1. Set up a No Pest Zone - Maximizing Your Productivity
We have become so infested with pests via tools that were designed to make us more efficient that we are often working longer and accomplishing less or accomplishing our tasks less well. In this module, we want you to not only understand what's at stake, but also come to terms with the two things that more than anything else limit your ability to be productive and innovative. Pests and pathogens. We're going to help you work on productivity issues and give you strategies to dramatically increase the work you get done while simultaneously deriving a lot more fulfillment from it.

We will introduce you to seven strategies adapted from the rainforest to help you gain mastery over your time, your output and your innate ability to improve your work, your skills and your life. This module teaches concepts like getting tough with your pests, eliminating the unnecessary and automating the mundane. You will learn how to get serious, get strategic and even when it is good to procrastinate! We will explore how and when to work so pests are kept at a minimum. We will look at how the 80 / 20 rule applies to time management and how to gain leverage through others. There are seven sessions to this course...

1. A Global Perspective: Not only do you have to keep pests and distractions at bay, but you also have to compete with a growing competitive marketplace. This session lays out the three biggest contributors to productivity.
2. Pests & Pathogens: This session lays out the difference between pests and pathogens, how they affect your business and productivity and some startling statistics that will motivate you to do something about them!
3. The Focus Matrix: Similar to the Learning Matrix from Maslow's hierarchy, the focus matrix helps you consciously proceed from involuntary attention to what does not matter to unconscious attention to what does matter. It also confronts some myths about multitasking.
4. Get tough: This session compares the natural strategy of leaf toughness used by leaves to protect themselves from pests to appropriate and needful ways you can get tough with the pests in your life.
5. Getting Serious & Strategic: We look at two more rainforest strategies for getting more out of your time each day.
6. Getting Synced & Motivated: We look at the benefits of synchronizing as a time management strategy and how to use the Pareto Principle to your advantage.
7. Consider the Ant: How plants use ants to manage precious resources serve as a great model for us.

2. The Pathogen Problem – How to Defeat What’s Been Eating You
The rainforest not only has to deal with pests that devour leaf and flower production but it also has to deal with pathogens. Pathogens find their way in to the host plant at vulnerable times and take over the life of the plant, often times allowing it to live, but never letting it produce anything of significance. In business, pests consume us from the outside in, but pathogens are the unseen things that eat us from the inside out. The big question is, “What’s eating you”? Ignoring disease whether physical or mental does not make it go away… it allows it to grow unimpeded. Not all disease is deadly, but all disease robs you of vitality and life. In business that means lost profits, maybe a lost business and even lost dreams.

Pathogens are those inner demons we struggle with that war against our soul and cut into our quality of life, our sense of well being and our desire to achieve. They are unhealthy attitudes, beliefs and mindsets that affect policy, procedure, behavior and habits and can be cancerous within a company. You never see the pathogen, just the result. Depression alone accounts for 400 million lost work days a year. Topics covered are…

1. The lies we believe: All of us believe lies. We act on what we deeply believe. If that is a lie, we will produce bad fruit or no fruit at all.
2. The things we fear: Fear is debilitating because it carries torment. Fear of job loss. Fear of revenue decline. Fear of lack. Fear of success. Fear of intimacy. Fear of man. Fear of failure. The list is endless. Only two things will dispel fear. The first is knowledge. The second is love.
3. The pain we carry: This is the pain we have buried deep within us. We don’t choose it. We don’t want it and we may not know we have it. But it’s there and it surfaces when we least expect it. 
4. The image we see: The real question comes down to how you see yourself. What image do you carry of yourself on the inside? This is important to answer because although you may well present a different image to the world, you will be hard pressed to rise above the image you carry of yourself.
5. Three conditions that make you prone to pathogens
6. The disease cycle: In order to deal with pathogens that lurk within and hold us back, it helps to understand the five stage process in the disease cycle.
7. How to defend against pathogens: There are three primary ways to prevent pathogens (negative, harmful messages) from gaining a foothold in your life.

3. Give your Business a Parasite Cleanse!
A mosquito is a parasite. While most mosquitoes are merely annoying, some carry malaria, yellow fever and other diseases and can be fatal. The same is true with parasitic relationships of all kinds whether in business or in the rainforest.

Parasites are relational by definition but it’s a one-sided relationship where they benefit at your expense. They subtly drain your profits. They could be vendors who overcharge and underperform or an employee who is just there for the paycheck. Like a tapeworm, they want their host (you) to do well so they can siphon more of your profits while you are too busy to notice them.

1. Spotting parasitic behavior in a vendor
2. Replacing parasitic vendors
3. Spotting parasitic behavior in a coworker
4. Confronting parasitic coworkers
5. Spotting parasitic behavior in an employee
6. Eliminating parasitic employees from the ranks

PHASE II
Twenty-One HIGH GROWTH FACTORS
To Rocket Your Business Ahead!

1. Grow Towards the Light - Strategic Vision
A strategic vision statement is not a platitude for the wall or a statement that everyone can quote on command. It is more of a living document, a constitution for your company that vividly describes the dream, the purpose and the passion for why this company exists. If done properly, this company can transition from a leader centric company to a vision led company and the difference is huge. Vision gives clarity and cash follows clarity!

This series will help you and your team understand the importance of seeing, clarifying, communicating and implementing the vision. By the end of these six sessions, you should have a fully developed, fully functional strategic vision that inspires your team. It will be used to help each team member to understand their role in the vision, what they contribute and how they will be measured. It will become part of the corporate dialog and culture and it will unleash levels of productivity that money can't buy! Things like goals, objectives, plans, values, etc are all covered as well as the major hindrances to fulfilling the vision. There are six sessions to this course...

1. A Vision Led Company: In this session we discuss the advantages of a vision led company, the four characteristics of a vision led company and gives a team assignment.
2. The Vision Chain Reaction: In this session we discuss the 7 step chain reaction leading to measurable increase when a strategic vision is in place.
3. Creating a Compelling Vision Statement: This session describes 12 components of a strong vision statement.
   
4. Seven Questions to Satisfy: In this session we identify seven critical questions every vision statement should answer. This will help you drill down and be specific.
5. A Supporting Cast: Having a strategic vision is critical but without the supporting cast of goals, objectives, a plan of action etc., nothing will get done. In this session we look at the supporting cast and how to tie them to the vision.
6. Hindrances, Setbacks & Delays: There are a lot of people that have started out with a strong vision. Knowing what derails folks from that vision and how to avoid those setbacks and/or get back on course is what this session is all about.

2. The Brazil Nut Effect - Multiply Your Reach Through Strategic Alliances
Amazingly enough, the rainforest functions smoothly everyday without the use of cash. I have never seen a monkey deposit a quarter at the base of a banana tree before helping himself to a banana. Everything in the rainforest helps themselves to as much as they want whenever they want. There is no lack in the rainforest. While that may seem to utopian to the capitalist mind, there's no free lunch either.

The rainforest functions within the context of a web of interlocking relationships so complex as to defy comprehension. The basic relationships fall under four broad categories and are used successfully by business owners today. One of them should be avoided at all costs. This course not only reveals what they are but how you can tap into their power with and without cash! Some of these alliances have the potential to multiply your business, literally overnight!

1. Parasitic Relationships: This is where one party benefits at the expense of another. The sad thing is, most victims sign up for this abuse.
2. Opportunistic Relationships: A lot of good opportunities come our way that we simply are not prepared to take advantage of. Opportunities are special moments in time when unusual opportunity meets thorough preparation.
3. Symbiotic Relationships: These are optional win / win relationships that generate about 20% of the profits in most Fortune 500 companies. Sun Tzu said it well, "If you do not seek out allies and helpers, then you will be isolated and weak."
4. Mutualistic Relationships: These are the highest, most value delivering form of relationship in the rainforest. It is where each party not only benefits from their relationship, but they depend on it for their very survival.

3. Tapping Into Abundance - Creating Value With Right Brain Thinking!
The biggest limitations we will ever have to deal with are between our two ears! Somewhere between childhood and adulthood most of us shut down or severely limit the functioning of the right side of our brain where creativity suspends logic and imagines solutions. We've become a left brained, logic oriented, linear thinking people but those who have re-engaged the right side of their brain are revolutionizing the world in which we live. Any one of these strategies can multiply your value equation and multiply profit. This is huge! The big boys have become masters at these strategies. You can too!

1. Changing The Way We See Ourselves: For the most part we are perceived by others the way we see ourselves. You may try to project one image, but if folks hang around you long enough, they will see you for who you are. We can continuously project that which we are not.
2. Master of the Big Picture: When people understand the big picture, they are more likely to engage in the rough and tumble tactical issues. Big picture thinking is a strategic art that helps people understand there is purpose in the mundane.
3. Illustrations are a Form of Translation: An illustration creates a visual picture in the mind using accepted relationships that cause understanding and lead to action. Doing this well eliminates confusion and generates trust. This class will help you do that well.
4. The Magical Power of Story: A good story especially if well told and truthful, can raise the value of virtually anything. Story telling is now used in technical service manuals to help troubleshoot problems. This class is about using the power of story to build and reinforce meaningful value.
5. Selling is the Transference of Passion: You can only pass on what you have. Finding your passion and tapping into it is the best way to pass it on to others. Whey you pass on your passion, you will have passed on your convictions and a sale has been made.
6. Empathy - Gateway to the Heart: Nobody cares how much you know until they know how much you care. This is about feeling "with" that person not "for" them, sensing what it would be like to actually be that person. It's the ultimate virtual reality, climbing into someone else's psyche to experience their grief, pain, or joy from their perspective. In business, being able to empathize with people who are in some kind of need or pain increases your value to them.
7. Experience Trumps Information: This is about engaging the customer or prospect with more than words. Find a way to connect something tangible with the concept you are communicating. If you do, you are far more likely to advance your agenda and add value to them.
8. Design Adds Value: Design is the combination of function and significance. It's function, enhanced by significance. When you add significance to the equation, you have multiplied value.

4. Fungigate – How to Find Untapped Pools of Profit
In nature, fungigation is the process of taking dead organic material like leaves, breaking them down into their core components such as nitrogen, phosphorus, etc and feeding them back into the tree.

To say it another way, fungigation is the process of taking formerly vibrant, living, contributing members to the cause (ecosystem) that have now come to the end of their role, breaking them down into their individual, core components, then reintegrating them back into useful service by recombining, reconfiguring and repurposing them into something new and useful thus creating more value.

It is the process of repairing, replacing, redeploying, repurposing, recombining, redefining or repositioning any part or aspect of your business and then realigning the functioning parts if and as needed for optimum performance to release new streams of income and tap into new reservoirs of profit. A good Fungigation strategy can quite literally multiply (not simply increase) your revenue stream and profits.

Included in this module:

• Seven ways to fungigate an employee
• How to fungigate (reinvent) your business
• How to fungigate (redefine) your message
• Seven forms of riches
• Seven forms of wealth
• Five core components of every business (tree) and how they bring ROI

5. Keeping Score
What appears to us as random in the rainforest is the result of intelligent design. Leaves receive the light and use its power to convert water and CO2 into wood and fruit, nuts and leaves, etc. There are specific measurables used on a consistent basis that yield a consistent result. The leaf always combines H2O with CO2 to consistently and only produce C6H12O6. It is a very precise formula and it is measurable.

WHAT YOU MEASURE YOU CAN IMPROVE!

A business’ performance needs to be managed and controlled. Usually within a company the focus is on getting the work done, but the results are rarely measured in defining terms that could so easily improve performance. Keeping the score tells you how well you’re doing in the important factors that contribute to success. It’s not just the scoreboard at the end of the game, but all the measurements along the way that count. If performance is behind expectations, steps can be taken to improve. When the score isn’t kept, no one sees the substandard performance until the game is already over.

Keeping score prevents pests, parasites and pathogens from getting a foothold in your company. This strategy focuses on keeping you on track so you can hit your targets and retain your earnings, instead of having them drained off without you even knowing.  This module deals with:

• The purpose of metrics
• What metrics are important to track
• How you track metrics
• Various business controls

6. Intense Focus
Focus is huge. It’s about concentration. The sharper the focus the greater the result. A sharply focused magnifying glass can burn a hole through paper, but if slightly out of focus, it is barely noticed. A few hours of intense focus can accomplish more than days of unfocused activity. Achieving focus greatly affects the outcome of a project, a sale and the bottom line.

In the rainforest, leaves focus on producing food for the tree. Bark focuses on protecting the tree. The phloem focuses on transportation of supply throughout the tree. The roots focus on obtaining resources to keep the tree strong. Every part of the tree has a definite focus and they fulfill their role with ease and expertise. The leaves could never absorb nutrients from the soil nor could the roots turn water, light and CO2 into food. Each part of the tree has its focus. In this module we focus on…

• How to keep the main thing, the main thing
• How long you can focus
• The myth of multi-tasking
• Getting the right timing for the right task

7. Relentless Competition
In the rainforest, competition for light, water and nutrients is fierce. Less than 2% of the sun’s light actually reaches the forest floor as every plant competes for space in the forest to maximize its exposure to light.  

Healthy competition is good. Some competitors however are not. Don’t let the actions of a few rob you of the benefits of competition both internally and externally. Use competition to your advantage. This is one of those factors that can make the difference between finishing first or finishing as an also ran. Doing that consistently can multiply your business in short order. In this module we deal with…

• The benefits of competition
• What makes for a good competition
• How to incentivize competition
• How to vary the competition

8. Specialization
According to Adam Smith (1776) in Wealth of the Nations, specialization has done more to contribute to the wealth of societies than any other factor. It is practiced sporadically in business but consistently in the rainforest, producing lavish provision for each specialist. In this module we discuss the benefits of specialization and how you can apply this strategy externally to grab market share and internally to multiply your output, be that production or sales!

9. Design
Nothing multiplies value quite like design. You can design your product. You can design your customer’s experience. You can design virtually any part of your business to increase value. A typical coffee shop used to be doing very well to generate $500K in annual revenues. Then along came Starbucks who added elements of design to the equation. They redesigned the drinks, the shop, the entire buying experience and their revenues are about $10 Billion a year. How’s that for multiplying profits?!

In the rainforest as in all systems, value is created not by what something is made of but by the design of the part. How to utilize design to increase value in every part of your business is what this module is all about. Design is embedded with information. Information has power and value. A great design whether that be a physical product or a well designed sales process can multiply your business many times over.

10. Strategic Planning
Everything in the rainforest works according to a plan. There is room for variance but there is still a plan. The trees bear fruit at a certain time according to plan. Some are in season while others are not. This keeps the forest animals fed. It’s part of the plan. In business, when you fail to plan, you plan to fail. This module lays out clear steps for developing a plan of action, defining the role of goals, objectives, time frames, benchmarks and guiding principles. This process can easily make the difference between success and failure of a project or even a company. It has been estimated that 80% of the businesses that go broke within their first five years, do so because they had no plan.

11. Habits
Things occur with a consistency in the rainforest you seldom see elsewhere… The sun is up for twelve hours and down for twelve hours – every day, all year long. That regulates the temperature keeping it consistent. The rain is consistent. The heat causes the leaves to transpirate, releasing moisture into the air, which rises, cools, collects and falls as rain – routinely.

In business the power of habits can enslave us or give us mastery. The choice is ours. Say the alphabet out loud. It will take you 3 seconds or less. Say it backwards. It will take you 20 – 30 times as long. Why? Because of habit. Habits increase efficiency and productivity and thereby, profitability. Learn five ways habits increase efficiency and how you can build good habits into your routine.

12. Rest
In the rainforest you are immediately and overwhelmingly struck with a feeling of peace. While the rainforest is incredibly productive, it is never rushed, stressed or out of breath. It breathes in CO2 and exhales pure Oxygen. There is a rhythm to the rainforest, one of effort and release, so seamless, some trees can last hundreds of years. In business, you cannot long survive on full throttle. In fact, full throttle actually slows you down over the long term and certainly wears you down.

This module reveals the importance of rest, even in the midst of intense activity and pressures. We are not merely speaking of physical rest, but the state of mind which works best when tension and anxiety are held at bay. There are numerous contributors to our lack of physical, mental and emotional rest that if not dealt with will create drag on our performance and limit our efficiency.  Working from a position of rest, you will accomplish far more and expend far less doing it.

13. Innovative Cooperation
Teamwork is about individual commitment to a team effort. It divides the task and multiplies the success. Consider again the tree. The roots support the trunk. The trunk supports the branches. The branches support the leaves. The leaves provide food for the flowers which produce the fruit. It is very much a team effort! Nothing in the rainforest succeeds on its own. Everything succeeds in the context of cooperation even in the midst of cooperation. Let’s face it; none of us is as smart as all of us!

A well coordinated, properly motivated team can accomplish far more than the combined total output of all the individual team members. What is nitro without glycerin? Not much. But put them together and you can have explosive results! In this module we examine fifteen contributing factors to forming successful cooperative alliances (teams) and cause your team to explode with success!

14. Systems
The rainforest has transportation systems within the plants for moving nutrients up from the soil to where it’s needed. It has systems for receiving and releasing water, oxygen and carbon dioxide. Photosynthesis is an incredible demonstration of systems as it miraculously turns water, light and carbon dioxide into wood, leaves and flowers. Everything in the rainforest runs on systems. It looks on the surface to be completely random, but dig a little deeper and you will find systems upholding and undergirding each step of the way.

If systems aren’t running your business, your business is running you. It’s not hard to tell which is the case... Just step away from your business for a few weeks and see what happens. Systems do for business what habits do for you personally. They drastically reduce “drag” and significantly increase efficiency and productivity. In this module we discuss the need for systems, the types of systems and how you actually systemize your business and work flow.

15. Training (by example)
According to Workforce Management Research Center the more a company spent on workplace learning in 2002, the greater its sales and profits. According to the University of California, Berkeley… By using sound methodology, training has been shown to provide significant return on investment: on the order of 5 to 200 percent with up to 5900 percent on individual cases. The norms are in the 100 – 200 percent range. In this module we will talk about

• Methods of training
• Lasting effects of training
• Return on Investment for training
• Recommendations for frequency of training
• Benefits of training

16. Encouragement
A lot of profit is never realized because it never made it out of the incubation stage. It came into this world as an idea, got discussed, but never nurtured and developed into what it could have become. By the time a bright new innovation hits the market, there are always countless individuals or corporations who had that idea but it was still on the drawing board.

The prize doesn’t go to the person with the idea. It goes to the person who brings it to market. Bringing it to market requires incubation and incubation never takes place outside an environment of encouragement. Not only is there tremendous power and influence with encouragement, but there are right ways and wrong ways to deliver it. There are right times and bad times to encourage. You might be surprised by what you learn in this module. Encouragement can make the difference between bringing the next great thing to market – or not!

17. Compensation
This module is about compensation modules. What motivates people to do their best work? Is it money? Recognition? Appreciation? When is it better to pay hourly vs. a salary? Is it possible to actually pay for performance instead of their time? What about commission? Should there be caps? How much is too much? How do you determine appropriate compensation plans for your staff? What are the various forms of compensation? How do I choose which is best for my team? These are the questions we will be answering in this module.

If the compensation plan you are using is not delivering the results you are seeking, it may be time to take another look. The wrong compensation plan for a good employee will disincentivize them and could cost you big time with turnover and lost productivity. Learn how to pick the right plan and keep your team properly rewarded for the work you want done.

18. Lots of Water
In the rainforest, water is the equivalent of information. The ancients believed that the Word was like water and that the knowledge of God would one day cover the earth as the waters cover the sea. The Word, or Knowledge are different terms for what at its core is information. Information is absolutely critical for making any business succeed. Business runs on information and when information is lacking, critical mistakes are made.

The most obvious success factor in making the rainforest incredibly abundant is of course, rain water. The rainforest is different than other forests of the world in that 50% of the rain that falls on the rainforest comes from the rainforest itself. It generates half of its own water!  Successful businesses always have an abundance of self generated information. They also take in a generous amount of externally generated information from sources like trade associations, peers, outside experts, coaches, books, courses, etc.

This module looks at how to develop reliable internal information streams through quality information systems. It also looks at how and why you should proactively pursue obtaining outside information in abundance as well. We live in the information age. If your competition is better informed, they will make better decisions. Don’t depend on luck or instinct alone. The right information can be a game changer for you!

19. Adaptability
In the rainforest, adaptation is key. The ability to adapt to is essential to carry on in life. If like the mangrove, you can’t adapt, you will die. If like the pine tree, you can adapt and modify to handle threats like those posed by beetles for example, you will survive. Adaptability is essential for success. A five year plan without adaptability is a crash on its way to happening. Whether it’s adapting to new surroundings, new employees or a new economy, if you don’t remain flexible and adaptable, you will become brittle and breakable.

20. Timing and Cycle Coordination
Life has many concurring cycles, all of which are invisible, all of which have very visible effects. They are as hard to see as gravity and as easy to feel the effects of. Ignore them at your own peril. All of them have a direct bearing on what happens to your business. Discerning the seasons in each cycle and planning accordingly can make a huge difference if the success of your company.

Kiuchi and Shireman in What We Learned in the Rainforest conclude, “Businesses, like forests and all complex systems, tend to evolve through four life phases… At any moment, different elements of the business will be in different phases. In each phase, current performance is maximized through dramatically different and often competing success factors.” We will show you how to maximize performance by working and investing in the right activities in the right season.

 This module examines:

• What the four seasons of the calendar teach us about business
• Three big cycles unfolding now and what they mean to your business
• How the four phases of the long cycle affect every business
• How to know what season you, your company and industry are in

21. Marketing
According to a study done by McGraw-Hill Research, companies that maintained (or increased) their marketing throughout the 1981-82 recession saw an average sales growth of 275 percent over the next five years! But those companies who cut their marketing saw paltry sales growth of 19 percent over the next five years.

In the rainforest some trees will drop all their leaves so as to have enough resources to produce flowers. According to the Smithsonian Tropical Research Center in Panama, this is about marketing. Trees must attract customers, (pollinators) if they want to perpetuate the species but producing colorful flowers is more expensive (consumes more resources) than producing or maintaining leaves, so in the dry season when resources are scarce, they drop their leaves but they don’t cut back on marketing (flower production).

The most consistently successful marketing tool known to man is the flower. It works consistently and without fail and has done so for time immemorial. In studying the flower, particularly the orchid, we have identified seven constants that marketing experts the world over have successfully adapted on behalf of their clients. In this module not only do we lay out those seven constants for a successful marketing piece but you will also learn the seven natural laws of marketing that will draw customers to you like bees to nectar!

Learning Track # 2
CORPORATE / BUSINESS TRAINING

This Learning Track is all about helping you build the skill sets of your internal staff. We start this section off with sales training without which the other training may not matter much. (Without sales, you don’t have a business.) In the months to come, we will be securing valuable contributions from leading experts in a number of fields on a wide range of topics from Negotiating, Customer Service and Marketing to Effective Communication, Business Writing, Conflict Resolution, and Public Relations, etc.

Here is our first training program designed for anyone with sales responsibilities. It’s called...

Selling Among Wolves Without Joining the Pack Sales Training

OUR 7 STEP SALES PROCESS

Greet: Earning the right to enter their space.
Investigate: Earning the right to speak to their wants and needs.
Value Presentation: 7 Right Brain Strategies to earn the right to be taken seriously.
Establish Validity: 6 Left Brain Strategies to earn the right to enter negotiations.

Negotiate / Reason Together: Earning the right to enter into agreement.
Open The Account / Secure the Sale: Earning the right to serve.
Walk it Out Together:  Earning the right to repeat business & referrals.

Learning Track # 3
MASTERMIND MENTORS

These are one-on-one interviews with top-tier business leaders who will pass on their wisdom and experience exclusively to members of the Rainforest Learning Lab. These are strong leaders who have demonstrated not only great accomplishment and business acumen, but are principled influencers who want to leave a legacy worth following.

Recognized by his peers as the quintessential motivational genius of our times, Zig Ziglar is considered one of the most versatile authorities on the science of human potential. He has authored several best selling books and is one of the most sought after personal development trainers in the world. After 82 years of living and learning, Zig Ziglar and his son Tom pass on some of the more important things in life Zig has learned.  

Ricky Skaggs: 14 time Grammy Award winner, Ricky Skaggs shares his path to success from the hills of Kentucky to Entertainer of the Year. Not only has Ricky enjoyed tremendous success in the music business but he is also breaking new ground with a very successful record label, Skaggs Family Records

Wes Cantrell is known as a world-class leader and a forward-thinking expert in marketing and sales. Before retiring as chairman and CEO of Lanier Worldwide, Inc., in 2001 after a career that spanned nearly five decades, Wes led a merger with Ricoh, a fourteen-billion-dollar copier manufacturer. He also successfully acquired and integrated several companies into Lanier. Wes shares his journey from technician to CEO of a nearly $1.5 billion corporation. (coming soon)